Play Hatzuk Beach, Tel Aviv - Reviews, Room Options & Prices 2025

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About the Hotel

12 Hertzl Rosenblum St., Tel Aviv, Israel, 69379

Play Hatzuk Beach, a 5-star all-suite boutique hotel on Tel Aviv's northern seaside, features 65 one-bedroom suites equipped with advanced technologies and premium amenities, including a seasonal outdoor pool, sauna, and fitness center.

Fully-Equipped Luxury Suites

Each of Play Hatzuk Beach's 65 air-conditioned suites includes a kitchenette with refrigerator and stovetop, premium bedding, and separate sitting areas. The units feature flat-screen TVs, wireless internet, and private bathrooms with baths, while select suites offer Mediterranean Sea views.

Specialized Dairy Dining

The West Hotel's dairy gourmet restaurant serves diverse menu options throughout the day, specializing in dairy products.

Resort-Style Recreation Facilities

West Tel Aviv offers bicycle rentals, an outdoor pool with garden views, and a fully-equipped fitness center with sauna. Guests access concierge services and tour assistance.

Central Tel Aviv Location

Located 21.5 miles from Ben Gurion Airport and a 10-minute drive from Hashalom, the hotel provides proximity to Shivat HaKochavim Mall, Ramat Aviv Mall, and Tel Baruch Beach. The Bauhaus White City Area, Jewish Diaspora Museum, and Museum of Art are nearby.

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Suite

Max:

2 persons

45 m²

Bed options:

1 King Size Bed

room details

Check Prices

Suite

Max:

2 persons

45 m²

Bed options:

1 King Size Bed

Air conditioning

room details

Check Prices

Price and Room Availability Calendar

Check availability and prices for your dates now!

Getting around

A guide to all available transportation options

City Center

Tel Aviv 3.7 mi

Airports

Ben Gurion (TLV) 19.8 mi

Haifa (HFA) 56.7 mi

Train

Tel Aviv - University train station 2.5 mi

Facilities

Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments

Amazing Views

“The room boasted stunning sea views, which made my mornings truly special and relaxing.” view full review

Delicious Breakfast

“Every morning, I enjoyed a hearty breakfast with a made-to-order omelette that was exactly to my taste.” view full review

Refreshing Pool

“The pool was impressively large and always clean, perfect for a refreshing dip after a day of exploring.” view full review

Really good Attention

“The quick response to my concerns was impressive, and I felt valued as they worked to ensure I was comfortable.” view full review

General

No smoking on site
Free Wi-Fi
Parking
Safe deposit box
VIP check-in/ -out
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
Security
Baggage storage
Elevator
ATM/Cash machine
Fire extinguishers

Sports & Fitness

Fitness center

Services

Paid airport shuttle
Laundry
Dry cleaning
Wake up service

Business

Fax/Photocopying

Children

Cribs
Baby stroller

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Spa & Leisure

Beach access
Beach umbrellas
Public Bath

Room features

Air conditioning
Heating
Separate dining area
Terrace
Garden furniture
Ironing facilities
Couch bed

Bathroom

Bath/ Shower
Slippers
Toilet

Media

Flat-screen TV

Location

12 Hertzl Rosenblum St., Tel Aviv, Israel, 69379

Map view

12 Hertzl Rosenblum St., Tel Aviv, Israel, 69379

City landmarks

Parks

Yarkon Park

2.7 mi

Museums

Museum of the Jewish People

1.9 mi

HaTzuk Beach

2500 ft

Ramat Aviv Tel Aviv University

Botanical Garden

4300 ft

Mofet Institute

2700 ft

Beach

The Cliff Beach

2400 ft

Lev Mandarin

2700 ft

Public Building

The Institute for Intelligence and Special Operations

4100 ft

Lake

4700 ft

Shopping Area

Schuster Center

1.1 mi

St. Shell 1

Herzliya Light

1.7 mi

Cinema City Glilot

5000 ft

Rokach Ave

Luna Park, Amusement Park

2.5 mi

Broadway Theatre

Rozin Center

1.1 mi

Beach

Tel Baruch Beach

1.3 mi

Museums

Eretz Israel Museum

2.5 mi

Tel Michal

1.5 mi

Museums

Palmach Museum

2.4 mi

Ramat Hasharon

Afeka Caves

1.8 mi

Rehov Klausner 12 Tel Aviv University

Steinhardt Museum of Natural History

2.0 mi

Intelligence Community Memorial Monument

1.5 mi

Business Area Herzliya

1.9 mi

Reef Diving & Surfing Club

1.9 mi

Herzeliya Pituach Business District

1.9 mi

Geography

1.6 mi

Rav Hen

1.7 mi

Ijlil al-Qibliyya

1.8 mi

Happening

1.9 mi

Museums

Tel Aviv Museum of Art

4.3 mi

Nearby

HaTzuk Beach

2500 ft

Beach

The Cliff Beach

2400 ft

AMIT Technological college

2600 ft

Avshalom Institute

2600 ft

Lev Mandarin

2700 ft

Lewinsky college

2800 ft

Restaurants

Turkiz

2000 ft

Rehov Herzl Roznblum 6 Sea and Sun Complex

Espresso Bar

2700 ft

21 Yunizman St

Gelateria Grinberg

5100 ft

Rehov Uri Tsvi Grinberg 25

Reviews and Ratings

Feedback from previous guests about their experience.

78%

enjoyed the hotel and would happily stay again

7.8/10

Very good

Rooms

8.2

Location

8.0

Service

6.4

Dining

8.0

4.5/5 based on 592 reviews

#56 of 117 hotels in Tel Aviv based on Tripadvisor

Larry

United States of America, March 2025

8.6/10

I had a fantastic stay at the hotel! The service was top-notch with attentive staff making sure my experience was enjoyable. The breakfast was delicious and plentiful, and the swimming pool area was beautiful and peaceful. However, the reception service could use some improvement, as it felt a bit unfriendly at times. Overall, great value for money with wonderful amenities and comfortable rooms.

Rooms

9.0

The rooms were spacious, stylish, and well-equipped, making it feel like a home away from home.

Service

7.0

The service was generally kind and helpful, but the reception could improve their efficiency and friendliness.

Location

8.0

The hotel is ideally located close to the beach, providing easy access to the sea, though it's slightly far from the city center.

Dining

9.0

The breakfast offered a rich variety, and everything was tasty, making mornings delightful.

Facilities

10.0

The swimming pool was large and well-maintained, offering a relaxing environment.

Jim

United States of America, February 2025

7.4/10

I had a wonderful experience at this hotel with fantastic staff, and the beachfront location was just beautiful. The rooms were a bit disappointing due to maintenance issues, which created a less comfortable atmosphere, and the service could improve in professionalism and clarity regarding additional fees. However, the breakfast was exceptional, and the proximity to the beach made my stay enjoyable despite the few drawbacks.

Rooms

6.0

The rooms were not ideal; they felt damp due to the air conditioning issues, and I noticed some wear and tear like holes in the sheets and dusty windows. It could use a thorough cleaning.

Service

7.0

While the staff was friendly, there were issues with hidden fees that weren’t clearly communicated. It felt unprofessional at times, as they tried to charge us extra without proper explanation.

Location

8.0

The hotel is in a great spot, just a short walk to a beautiful beach, though it is a bit isolated from the city center, requiring taxis to get around.

Dining

9.0

The breakfast was sumptuous and a highlight of my stay, offering a variety of delicious options.

Facilities

7.0

The facilities were nice overall, but I didn't get to fully enjoy them due to the room issues.

John

United States of America, November 2024

7.0/10

My stay at the hotel was pleasant, with the added bonus of being so close to the beach. However, the experience had its ups and downs. The location was ideal for those looking to relax away from the hustle and bustle, yet it lacked nearby shops and restaurants. The pool was a highlight, but the overall dining experience left something to be desired. I appreciated the spacious room and amenities, though some features could use a refresh.

Rooms

7.0

The rooms were spacious and equipped with coffee machines and refrigerators, adding a nice touch. However, cleanliness could improve as there was dust on the lamps.

Service

8.0

Service was generally good, with staff being accommodating and helpful during our stay.

Location

6.0

The hotel is located a short walk from the beach, making it ideal for a quiet getaway, but it’s quite distant from shops and restaurants in the area.

Dining

5.0

The breakfast was rather simple and didn’t meet my expectations for what you’d expect at a boutique hotel, which was a bit disappointing.

Facilities

9.0

The pool area was lovely and well-maintained, making for a great spot to relax.

Charlotte

United States of America, October 2024

8.2/10

My stay at this hotel was mostly enjoyable; the room was very comfortable and spacious, and I loved the big pool area just a short walk from the beach. However, I had a frustrating experience with the staff when it came time to check out, as they attempted to charge me additional unexplained fees. Overall, great amenities, but the service left something to be desired.

Rooms

9.0

The room I stayed in was spacious and very comfortable, making it feel like a home away from home.

Service

5.0

Unfortunately, the service was not ideal. The staff was unprofessional and unhelpful when it came to resolving issues with hidden fees.

Location

9.0

The location is quite nice, just a 3-minute walk to the beach, making it convenient for enjoying the sea and sun.

Dining

10.0

Breakfast was one of the highlights, with a wide variety of delicious options and attentive service.

Facilities

9.0

The pool area is large and well-maintained, with plenty of chairs available for guests.

Charles

United States of America, September 2024

8.2/10

I had a lovely stay at this all-suite hotel which offers a great blend of comfort and style. The rooms were spacious and well-maintained, and the pool area was truly a highlight. However, I did encounter some issues with the reception staff who seemed bothered, and the breakfast, while rich, could have offered more variety. Overall, it’s a beautiful place close to the beach with a few service hiccups.

Rooms

10.0

The rooms were spacious and kept very clean, with a kitchenette and a fantastic view from the balcony.

Service

6.0

While most staff were friendly and welcoming, I had a mixed experience with the front desk who could be more helpful.

Location

9.0

The hotel is set in a quiet area yet conveniently close to the beach, making it perfect for a relaxing stay.

Dining

7.0

Breakfast was enjoyable but could benefit from more variety; it was rich, yet I expected a bit more for the price.